Self-expression is a trend in beauty and fashion that is here to stay. That’s why, as Wella Professionals Celebrity Ambassador, I’m thrilled to share details about their new styling line, EIMI!
Inspired by the Ancient Greek phrase “EHO EIMI,” meaning “I am,“ EIMI speaks to confident and expressive individuals who want to stand out from the crowd. EIMI allows you to speak in style and express your individuality. As a designer, creative expression is important to me, so pairing EIMI styles with my fashion line felt like a natural fit.
With EIMI, you can effortlessly create looks that look perfect with my Fall/Winter 2015 Whitney Eve Collection! Read on for tips on the best hairstyles to pair with my new pieces:
Deconstructed Braid + Mojave Leather Jacket
This deconstructed braid was created using Sugar Lift. The grippy texture of the product gives it that messy, undone feel – like a modern twist on a traditional braided look. Sugar Lift is all about lift, shine and texture, so I think the contrasting textures in the Mojave leather jacket complement the benefits of the product. This look is great for a girls night out!
Undone Curls + Carcross Pants with Indus Top
The loose hair paired with the tailored outfit is like a modern take on the career girl look. Dry Me added oomph to the curls and creates a nice dichotomy paired with the Carcross pants and Indus top.
Sleek Half-Do + Atacama Sweater and Larzac Pants
Wella’s Perfect Me was used to create this slicked back style and is perfect for the chic women on the go. This outfit pairs with sleek and shiny hair to give you a polished look. The Atacama sweater and Larzac pants can take you from brunch, to work, to happy hour while Perfect Me keeps your hair on point.
Voluminous Pomp + Tanami Vest
Volume volume volume! Root Shoot gives your hair the boost it needs and combined with this Tanami Vest there is no turning you down. This edgy, trendy style will have you rocking out all night long.