Whit’s Beauty Picks

This post is a part of our baby essentials series by Monica Banks, founder of Gugu Guru – the ultimate baby registry discovery site for style-savvy moms.

Many expectant moms aren’t aware that it’s very important to take a close look at the labels on skincare and beauty products because there are a few ingredients that you must avoid during pregnancy.  This is because some topical ingredients can be absorbed through the skin, enter the mother’s bloodstream and then cross into the placenta.  Luckily there is no shortage of skincare and beauty brands using safe formulations out there. We sent Whitney our favorites, she also did her own research and here are the brands that rose to the top of her list.

Babo Botanicals

Babo Botanicals formulates its hypo-allergenic plant-based product line with pure and clean ingredients that are high-performing. Free from dairy, soy, gluten and high-allergy nut oils. Whit’s Picks include the Lip Tint SPF 15, Miracle Moisturizing Cream and 3-in-1 Face, Hand & Body Cleansing Wipes.

basq NYC

Celeb Favorite basq NYC promises that quality comes first with its maternity skincare line, carefully selecting each safe for pregnancy ingredient that will also deliver results.  Personally, I love that basq NYC is a brand that gives back by actively supporting non-profits that help children and new parents in need. Whit’s Picks include the Rebalancing Facial Cleanser and the Mega Moisture Cream.

Belli skincare

The brand I personally used throughout my two pregnancies is still one of my favorites and now one of Whitney’s favorites too. Belli was founded by a husband and wife duo – a Medical Doctor and Beauty Expert – who developed the trifecta of maternity skincare: ingredient safety, effective solutions with clinically proven ingredients, and luxurious formulations with aromatherapy. Whit’s Picks include the Healthy Glow Facial Hydrator and the Eye Brightening Cream.


A California native, mother of two + wife to a tattoo artist, founder Beckah started Birchrose + Co because of her passion to create effective, truly natural products with recognizable ingredients that still appealed to her admiration for all things minimal and chic.  Whit’s Picks include the Energizing Aura Mist and Flower Water.

Derma E

What began in a small health food store in Southern California is now one of the largest natural facial care brands in the United States. Derma E ’s core belief is that skin health can be visibly improved through the right combination of potent vitamins, wholesome nutrients and exceptional ingredients. Whit’s Picks includes the Vitamin C Micellar Cleansing Water.

Earth Mama

Earth Mama was founded by a nurse, herbalist, and real mother who believes mamas, babies and families have a right to safe, herbal, zero toxin products. Safety is the utmost important priority; every product is made with only natural and organic, worry-free ingredients. Whit’s Picks includes the Earth Mama Body Butter.

Nine Naturals

Offering a whole range of products from haircare to bodycare and more, Nine Naturals’ mission is to take the guesswork out of selecting beauty products safe for pregnancy.  The brand’s formulations use organic and natural ingredients that are simple, smart and safe.  Plus, the fragrances that help to ease common pregnancy symptoms. Bonus!  Whit’s Picks includes the Simply Natural Lip Balm.

More Whit’s Picks to check out:

Kopari BeautyOrganic Coconut Melt is the ultimate 100% organic, vegan all-over skin moisturizing, under eye rescuing, hair deep-conditioning, belly-balming, baby skin soothing, beauty in a bottle for your whole bod.

Agent Nateur – The brand’s all natural N3 Deodorant is winning awards left and right. It will will keep you smelling lovely well into the evening hours with a light trace of honey, lavender and eucalyptus.   

InstaNatural – Whit loves InstaNatural’s Rose Mask and Stretch Mark and Scar Cream, from this natural and organic beauty line.

Biossance – The brand created a pioneering 100% plant-based squalane, nature’s “mega-moisturizing molecule”. Whit’s pick includes their best selling 100% Squalane Oil.

Chris + Mary – Although not “skincare”, Whit loves the Chris + Mary’s Vetiver, Coconut and Jasmine soy candle to bring some aromatherapy to her day.

Skin Owl – Skin Owl’s Eye+ is Whit’s Pick because it helps to combat fatigued, tired, run-down “crepe-paper” skin around the eyes.

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