ASOS calls itself a global fashion destination. The brand offers cutting-edge fashion and offers a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. Gugu Guru loves ASOS because it is not only stylish but it’s affordable. This gives the brand high practicality points in our book because you don’t have to spend a mint to get top quality, fashionable pieces that you may only wear for six or seven months. At this price point, you can change up or add more pieces for future pregnancies.