Maternity Fashion

This post is a part of our baby essentials series by Monica Banks, founder of Gugu Guru – the ultimate baby registry discovery site for style-savvy moms.
It’s just so fitting that our first post in this series is about a topic that is truly synonymous with the name Whitney Port  –  fashion. At Gugu Guru, we hear a question from first time pregnant mamas all the time – “Where can one find the most stylish maternity clothes?”  We sent Whitney our favorites, she also did her own research and here are the brands that rose to the top of her list.


ASOS calls itself a global fashion destination. The brand offers cutting-edge fashion and offers a wide variety of fashion-related content, making the hub of a thriving fashion community.  Gugu Guru loves ASOS because it is not only stylish but it’s affordable. This gives the brand high practicality points in our book because you don’t have to spend a mint to get top quality, fashionable pieces that you may only wear for six or seven months. At this price point, you can change up or add more pieces for future pregnancies.

I met Michelle of VIM & VIGR at a trade show and got to see this line of super stylish compression socks first-hand. In case you didn’t know, your ankles and legs can swell during pregnancy and compression socks gently squeeze your legs to keep blood flowing.  Traditional compression socks can be downright ugly.  Enter VIM & VIGR. Weaving style and quality into therapeutic threads, VIM & VIGR offers designer socks with health benefits, and designed with you in mind.

Pink Blush
“Not your mother’s maternity clothes.” California-based Pink Blush is one of our favorite pregnancy fashion Instagram feeds to follow.  We recommended this line to Whitney because we thought she would love some of their signature floral pieces, and turns out we were right.  Whitney loves lounging in the Burgandy Floral Pajama Pants.

Isabella Oliver
This brand that hails from the UK has always been one of my personal favorites for gorgeous, superior quality pieces that will last through several pregnancies. We definitely say Isabella Oliver rates highly in the stylish minimalist category because the fabrics fit and flatter your changing figure through pregnancy and beyond.
HATCH Collection
HATCH Collection is arguably the chicest fashion-forward maternity line out there.  A celebrity favorite for sure, HATCH is a premium line that will transition stylishly from pregnancy through motherhood.
Piece you’ll wear the most: ISABELLA OLIVER BLACK JUMPSUIT
Piece you think you’ll wear beyond pregnancy: This ASOS Sweat Suit
The most unique piece: This cute dress!
Stylish splurge: Hatch Boyfriend Jeans
Stylish save: Pink Blush Maternity Floral Sweats

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